We all have a natural tendency to focus on what we don’t wantto happen, rather than on what we do want to happen., All this timeand energy spent on worrying about avoiding pain and loss dominatesfar too many organizations, suppressing employee engagement andcrippling growth. To escape this workplace culture-killer companiesneed their employees to look forward and focus intentionally onwhat they do want to happen.
In Seeing Red Cars, expert trainer and speaker Laura Goodrichdraws an enduring metaphor to show managers and their employees howto make the shift. It’s a well-known truism that if you buy ared car, you suddenly start noticing red cars everywhere. Byextension, if we make a conscious decision to focus on positivedesired outcomes at work (and commit to a plan of consciouspractice), we experience dramatically positive effects. Thetransition to affirmative thinking begins one person at a time andthen grows, spreading virally through local teams and eventuallythe entire organization. Once a critical mass of employees has madethis change, the Seeing Red Cars mentality becomes a part of theorganization’s core engine, driving growth, innovation, andbottom-line results.
Seeing Red Cars provides a process that helps readers craftaffirming “I Want” statements and a plan for taking monthly,weekly, and daily steps in the desired direction. Animated throughout by the popular “red cars” metaphor, the book’sthree-stage methodology—raise awareness, turn insight into action,turn action into outcomes—enables readers to both shake destructivehabits and achieve personal and organizational goals. Throughout, Goodrich draws on well-documented research on the brainand human behavior and provides entertaining and enlighteningstories culled from her 15 years of coaching and advising hundredsof leaders and organizations through change and transition.
Laura Goodrich specializes in the field ofworkplace dynamics and relationships. She has twenty-five years ofprofessional experience, fifteen of which she has spent as acorporate trainer, coach, consultant, and speaker. She has a degreein Training and Organizational Development from The University ofMinnesota and has received coach training from both theCorporate Coach University and the Coaches Training Institute.Laura is also an active member of the National Speakers Associationand ASTD. Laura is co-owner of an integrated content company thatspecializes in authoring and producing videos, documentaries,television series, speaking and coaching.
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