What made Wayne Gretzky the greatest hockey player of all timewasn’t his speed on the ice or the uncanny accuracy of his shots,but rather his ability to predict where the puck was going to be aninstant before it arrived. In other words, it was Gretzky’s brainthat made him exceptional. Over the past fifteen years, scientistshave found that what distinguishes the greatest musicians,athletes, and performers from the rest of us isn’t just their motorskills or athletic abilities—it is the ability to anticipate eventsbefore they happen. A great musician knows how notes will soundbefore they’re played, a great CEO can predict how a businessdecision will turn out before it’s made, a great chef knows what arecipe will taste like before it’s prepared.
In a powerful narrative that takes us from the research in thelabs to the implementation of predictive technology insidecompanies, Vivek Ranadivé and Kevin Maney reveal how ourunderstanding of human mastery is being applied to the waycomputers "think." In the near future, the authors argue, the mostadvanced computer systems and the most successful businesses willanticipate the future much like Wayne Gretzky’s brain does. As aresult, companies will be able to use a new generation oftechnology to anticipate customer needs before customers even knowwhat they want, and see production snafus before they occur,traffic jams before they materialize, and operational problemsbefore they arise. Forward-thinking companies will be able topredict the future just a fraction ahead of everyone else with alittle bit of the right information at the right time—what theauthors call the two-second advantage—and it will transform the waybusinesses are run and offer companies an enormous competitive edgein the marketplace.
In the bestselling tradition of Blink, Sway, and How We Decide,The Two-Second Advantage will change our understanding of whatmakes a company successful.
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