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商品名称：商务英语综合教程:4:4 谭万文公共课书籍国家图书馆书店正版

商品编号：608940607142

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重量：0.000千克

上架时间：2021-03-19 12:42:38

ISBN编号：9787568903615

书名：商务英语综合教程4,商务英语综合教程4

作者：无

出版社名称：重庆大学出版社

定价：49.00元

是否是套装：否

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基本信息书名：商务英语综合教程:4:4 作者：谭万文主编出版社：重庆大学出版社出版日期： 2017-03-01 版次： 1 ISBN： 9787568903615 市场价： 49.0 目录 Unit 1 Business Lunch Part I Lead-in Activities Part II Intensive Reading Text A Escalated Dining Part III Supplementary Reading Text B Essential Guide to the Business Lunch Unit 2 Business Culture Part I Lead-in Activitie ...

基本信息

书名：

商务英语综合教程:4:4

作者：

谭万文主编

出版社：

重庆大学出版社

出版日期：

2017-03-01

版次：

ISBN：

9787568903615

市场价：

49.0

目录
Unit 1 Business Lunch
Part I Lead-in Activities
Part II Intensive Reading
Text A Escalated Dining
Part III Supplementary Reading
Text B Essential Guide to the Business Lunch
Unit 2 Business Culture
Part I Lead-in Activities
Part II Intensive Reading
Text A Culture Clash
Part III Supplementary Reading
Text B Why Women Leave Tech: It"s the Culture, Not because "Math Is Hard"
Unit 3 Leadership
Part I Lead-in Activities
Part II Intensive Reading
Text A The Ways Chief Executive Officers Lead
Part III Supplementary Reading
Text B The Boss with No Office
Unit 4 Employee Management
Part I Lead-in Activities
Part II Intensive Reading
Text A Rethinking HR" s Role in Employee Engagement
Part IIl Supplementary Reading
Text B Using Employee Segmentation to Bring out the Best in Your Workforce
Unit 5 Marketing
Part I Lead-in Activities
Part II Intensive Reading
Text A Marketing Moxie: Define Your Mission & Vision
Part III Supplementary Reading
Text B Content Marketing
Unit 6 Business Ethics
Part I Lead-in Activities
Part II Intensive Reading
Text A Software Engineers Need a Crash Course in Ethics
Part III Supplementary Reading
Text B Women May Avoid Business Careers to Maintain Ethical Integrity
Unit 7 Customer Service
Part I Lead-in Activities
Part II Intensive Reading
Text A Why Customer Experience Matters More than Ever for Enterprise IT?
Part III Supplementary Reading
Text B Earn Customer Loyalty without Losing Your Shirt
Unit 8 Supply Chains
Part I Lead-in Activities
Part II Intensive Reading
Text A Turn Your Supply Chain into a Profitable Growth Engine
Part III Supplementary Reading
Text B Apple Needs Good, Not Just Better, Supply Chain
Unit 9 Financial Advisor
Part I Lead-in Activities
Part IF Intensive Reading
Text A Hiring a Financial Advisor
Part III Supplementary Reading
Text B How to Fire Your Financial Advisor
Unit 10 E-Commerce
Part I Lead-in Activities
Part II Intensive Reading
Text A The Rise and Fall of an E-commerce Golden Child
Part III Supplementary Reading
Text B The Future of the Internet
Unit 11 Investment
Part I Lead-in Activities
Part II Intensive Reading
Text A Investment Risks
Part III Supplementary Reading
Text B Lethal Mistakes for Real Estate Investors
Unit 12 Negotiation
Part I Lead-in Activities
Part II Intensive Reading
Text A What to Be Communicated During Negotiation?
Part III Supplementary Reading
Text B Business Negotiation Metaphors
内容介绍

谭万文主编，翁凤翔、郭桂杭总主编的《商务英语综合教程(附光盘4新时代商务英语专业系列教材) 》共12个单元，涉及商务宴请、商务文化、领导艺术、员工管理、市场营销、商务伦理、客户服务、供应链、金融顾问、电子商务、商业投资、商务谈判等专题。每单元都由导入性练习、课文A、词汇表、注释、练习和课文B组成。课文A主要选自英语国家的重要刊物；词汇表列出了课文中出现的商务术语和重要词汇；注释侧重于相关背景知识的介绍和较难概念与术语的解释；练习则紧紧围绕课文的重点和难点进行设计，包括对课文的理解和对重要词汇、术语的基本运用，形式丰富多样，能较好地检测和巩固所学知识。

课文B是延伸阅读，是学生自主学习的好材料。

本教材适合商务英语专业或英语专业(商务方向) 大二学生使用，也可作为英语爱好者和从事商贸活动人士的参考教材。

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