Mastering the Dynamics of Innovation : How Companies Can Seize Opportunities in the Face of Techno... by James M. Utterback (Author) Format:Paperback / softback 288 pages Publisher:Harvard Business Review Press Imprint:Harvard Business Review Press ISBN:9780875847405 Published:1 Oct 1996 Classifications:Research & development management, Office systems & equipment Readership:General (US: Trade) Weight:450g Dimensions:229 x 158 x 21 (mm) Firm Sale:Yes Pub. Country:United S ... 展开完整描述 ▼
Mastering the Dynamics of Innovation : How Companies Can Seize Opportunities in the Face of Techno...
by James M. Utterback (Author)
Format:Paperback / softback 288 pages
Publisher:Harvard Business Review Press
Imprint:Harvard Business Review Press
ISBN:9780875847405
Published:1 Oct 1996
Classifications:Research & development management, Office systems & equipment
Readership:General (US: Trade)
Weight:450g
Dimensions:229 x 158 x 21 (mm)
Firm Sale:Yes
Pub. Country:United States
For sale in: All countries
Description
The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman"s amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths.
He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort. Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. "The most valuable book I"ve read in years...The analysis is brilliant."--Tom Peters.
Available August 1996.
