Reorganize for Resilience : Putting Customers at the Center of Your Business by Ranjay Gulati (Author) Format:Hardback 288 pages Publisher:Harvard Business Review Press Imprint:Harvard Business Review Press ISBN:9781422117217 Published:4 Jan 2010 Classifications:Sales & marketing Readership:Professional & Vocational Weight:511g Dimensions:235 x 156 (mm) Firm Sale:Yes Pub. Country:United States Description In an era of raging commoditization and eroding profit marg ... 展开完整描述 ▼
Reorganize for Resilience : Putting Customers at the Center of Your Business
by Ranjay Gulati (Author)
Format:Hardback 288 pages
Publisher:Harvard Business Review Press
Imprint:Harvard Business Review Press
ISBN:9781422117217
Published:4 Jan 2010
Classifications:Sales & marketing
Readership:Professional & Vocational
Weight:511g
Dimensions:235 x 156 (mm)
Firm Sale:Yes
Pub. Country:United States
Description
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they"re "customer-focused," but they don"t deliver solutions to customers" thorniest problems. Why? Because they"re stymied by the rigid "silos" they"re organized around.
In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in good times and bad, driving growth and increasing profitability by immersing themselves in the lives of their customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators. Based on more than a decade of research in a variety of industries, and filled with examples from companies including Cisco Systems, La Farge, Starbucks, Best Buy, and Jones Lang LaSalle, Gulati exploresthe five levers of resilience: * Coordination: Connect, eradicate, or restructure silos to enable swift responses.
* Cooperation: Foster a culture that aligns all employees around the shared goals of customer solutions. * Clout: Redistribute power to "bridge builders" and customer champions. * Capability: Develop employees" skills at tackling changing customer needs.
* Connection: Blend partners" offerings with yours to provide unique customer solutions.
