Winning in Emerging Markets : A Road Map for Strategy and Execution by Tarun Khanna (Author) , Krishna G. Palepu (Author) Format:Hardback 272 pages Publisher:Harvard Business Review Press Imprint:Harvard Business Review Press ISBN:9781422166956 Published:28 Apr 2010 Classifications:Business strategy Readership:Tertiary Education (US: College) Weight:492g Dimensions:239 x 162 x 29 (mm) Pub. Country:United States Description Already cited by the Financial Times, Forbe ... 展开完整描述 ▼
Winning in Emerging Markets : A Road Map for Strategy and Execution
by Tarun Khanna (Author) , Krishna G. Palepu (Author)
Format:Hardback 272 pages
Publisher:Harvard Business Review Press
Imprint:Harvard Business Review Press
ISBN:9781422166956
Published:28 Apr 2010
Classifications:Business strategy
Readership:Tertiary Education (US: College)
Weight:492g
Dimensions:239 x 162 x 29 (mm)
Pub. Country:United States
Description
Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both well respected thinkers on the subject -- argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company"s progress in developing economies is to first asses the area"s lack of institutional infrastructure--and then to formulate strategies around what the authors call "institutional voids" to the firm"s advantage.
Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders. Winning in Emerging Markets serves as a playbook for measuring a market"s potential and for crafting a strategy to succeed there.
