The Network Imperative : How to Survive and Grow in the Age of Digital Business Models by Barry Libert (Author) , Megan Beck (Author) , Jerry Wind (Author) Format:Hardback 256 pages Publisher:Harvard Business Review Press Imprint:Harvard Business Review Press ISBN:9781633692053 Published:28 Jun 2016 Classifications:Business strategy, E-commerce: business aspects, Management & management techniques Readership:General (US: Trade) Weight:474g Dimensions:245 x 166 x 30 (mm) Pub ... 展开完整描述 ▼
The Network Imperative : How to Survive and Grow in the Age of Digital Business Models
by Barry Libert (Author) , Megan Beck (Author) , Jerry Wind (Author)
Format:Hardback 256 pages
Publisher:Harvard Business Review Press
Imprint:Harvard Business Review Press
ISBN:9781633692053
Published:28 Jun 2016
Classifications:Business strategy, E-commerce: business aspects, Management & management techniques
Readership:General (US: Trade)
Weight:474g
Dimensions:245 x 166 x 30 (mm)
Pub. Country:United States
Description
Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn"t unique to digital start-ups and tech superstars.
Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn"t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models.
The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry.
They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.
