What"s Your Digital Business Model? : Six Questions to Help You Build the Next-Generation Enterprise by Peter Weill (Author) Format:Hardback 256 pages Publisher:Harvard Business Review Press Imprint:Harvard Business Review Press ISBN:9781633692701 Published:8 May 2018 Classifications:Business strategy, Management & management techniques, Business applications Readership:General (US: Trade) Weight:468g Dimensions:241 x 167 x 23 (mm) Pub. Country:United States Descripti ... 展开完整描述 ▼
What"s Your Digital Business Model? : Six Questions to Help You Build the Next-Generation Enterprise
by Peter Weill (Author)
Format:Hardback 256 pages
Publisher:Harvard Business Review Press
Imprint:Harvard Business Review Press
ISBN:9781633692701
Published:8 May 2018
Classifications:Business strategy, Management & management techniques, Business applications
Readership:General (US: Trade)
Weight:468g
Dimensions:241 x 167 x 23 (mm)
Pub. Country:United States
Description
Digital transformation is not about technology--it"s about change. In the rapidly changing digital economy, you can"t succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding.
They don"t know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies" business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one.
Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what"s needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
