Payback : Reaping the Rewards of Innovation by James P. Andrew (Author) , Harold L. Sirkin (Author) , John Butman (Author) Format:Hardback 228 pages Publisher:Harvard Business Review Press Imprint:Harvard Business Review Press ISBN:9781422103135 Published:1 Jan 2007 Classifications:Budgeting & financial management Readership:General (US: Trade) Weight:558g Dimensions:244 x 163 x 25 (mm) Pub. Country:United States For sale in: All countries Description If you"re li ... 展开完整描述 ▼
Payback : Reaping the Rewards of Innovation
by James P. Andrew (Author) , Harold L. Sirkin (Author) , John Butman (Author)
Format:Hardback 228 pages
Publisher:Harvard Business Review Press
Imprint:Harvard Business Review Press
ISBN:9781422103135
Published:1 Jan 2007
Classifications:Budgeting & financial management
Readership:General (US: Trade)
Weight:558g
Dimensions:244 x 163 x 25 (mm)
Pub. Country:United States
For sale in: All countries
Description
If you"re like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time.
They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service? Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently. The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation.
You won"t find facile answers in Payback--but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.
