成瘾：如何开发能培育用户习惯的产品 Hooked - How to Build Habit-Forming Products 基本信息 出版社: Portfolio Penguin (2014年11月6日) 精装: 256页 语种： 英语 ISBN: 0241184835 条形码: 9780241184837 商品尺寸: 13.8 x 2.6 x 20.4 cm 商品重量: 399 g ASIN: 0241184835 内容简介 How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers the ... 展开完整描述 ▼
成瘾：如何开发能培育用户习惯的产品
Hooked - How to Build Habit-Forming Products
基本信息
出版社: Portfolio Penguin (2014年11月6日)
精装: 256页
语种： 英语
ISBN: 0241184835
条形码: 9780241184837
商品尺寸: 13.8 x 2.6 x 20.4 cm
商品重量: 399 g
ASIN: 0241184835
内容简介
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the “Hook Model”―a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder―not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides listeners with:
• Practical insights to create user habits that stick.
媒体推荐
A must-read for everyone who cares about driving customer engagement (Eric Ries, author of The Lean Startup)
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject (Rory Sutherland, Vice Chairman, Ogilvy & Mather)
The book everyone in Silicon Valley is talking about (Boris Veldhuijzen van Zanten, founder of The Next Web)
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will (Matt Mullenweg, Founder of Wordpress)
You"ll read this. Then you"ll hope your competition isn"t reading this. It"s that good. (Stephen P. Anderson, Author of "Seductive Interaction Design")
Nir"s work is an essential crib sheet for any startup looking to understand user psychology. (Dave McClure, Founder 500 Startups)
When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. (Andrew Chen, Technology Writer and Investor)
I"ve learned a great deal from Nir, and you will too. He"ll help you design habits to benefit your users, and your company. (Dr Stephen Wendel, author of "Designing for Behaviour Change")
If you"re serious about designing seductive products that sell, Hooked is the only psychological toolkit you"ll need (Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson))
Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance (Financial Times Business Education)
Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people"s attention (Schumpeter The Economist)
Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user--experience guru who has become Silicon Valley"s most visible advocate of habit-forming technology (MIT Technology Review)
A must read for anyone looking to start a company or develop a product. It provides four actionable steps to attract users and to ensure that they continue to come back. (Firas Kittaneh Entrepreneur)
作者简介
Nir Eyal ist Autor und Experte für Psychologie, technologische Entwicklungen, Business und die Verbindung dieser drei Bereiche miteinander. Seit 2003 hat er zwei Unternehmen gegründet und au?erdem an mehreren amerikanischen Hochschulen unterrichtet. Des Weiteren ber?t er Firmengründer und Risikoanleger und schreibt Artikel für viele namhafte Magazine, wie Forbes Magazine oder Psychology Today.
