1件包邮 活动日期：12-31 10:50 - 01-11 12:00 单笔订单满 1.0元： 包邮 （港澳台，西藏，新疆，海外等不包邮） 满1元包邮 The Network Is Your Customer: Five Strategies to Thrive in a Digital Age 基本信息 Paperback: 336 pages Publisher: Yale University Press (1 Jan. 2013) Language: English ISBN-10: 0300188293 ISBN-13: 978-0300188295 Product Dimensions: 156 x 235 x 25.4mm | 390g 书籍简介 With clear analysis and practical frameworks, this book provi ... 展开完整描述 ▼
1件包邮 活动日期：12-31 10:50 - 01-11 12:00
单笔订单满 1.0 元： 包邮 （港澳台，西藏，新疆，海外等不包邮）
满1元包邮
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
基本信息
Paperback: 336 pages
Publisher: Yale University Press (1 Jan. 2013)
Language: English
ISBN-10: 0300188293
ISBN-13: 978-0300188295
Product Dimensions: 156 x 235 x 25.4mm | 390g
书籍简介
With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."-Jeff Jarvis, author of What Would Google Do
"This is the stuff that every business and nonprofit needs to embrace if they"re going to succeed in a changing world."-Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.
Marketing expert David Rogers examines how digital technologies-from smartphones to social networks-connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies-strategies designed for customer networks.
Rogers offers five strategies that any business can use to create new value:
ACCESS-be faster, be easier, be everywhere, be always on
ENGAGE-become a source of valued content
CUSTOMIZE-make your offering adaptable to your customer"s needs
CONNECT-become a part of your customers" conversations
COLLABORATE-involve your customers at every stage of your enterprise
Rogers explains these five strategies with over 100 cases from every type and size of business-from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows:
How Apple harnessed a host of collaborators to write apps for its iPhone
How IBM designed a videogame to help sell its enterprise software
How Ford Motors inspired an online community to build brand awareness for its new Fiesta
...and countless other cases from consumer, b2b, and nonprofit categories.
The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives-whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
作者简介
David L. Rogers is executive director of BRITE and faculty director of the Digital Marketing Strategy executive program at Columbia Business School.
