平台自营

5.00

商品评价 5

服务态度 5

发货速度 5

微信扫码查看移动端店铺

店铺

暂无联系方式

店内分类

商品详情

商品名称：绿色战略：企业持续发展之路陈建成战略管理书籍国家图书馆书店正版

商品编号：609705006789

店铺：

重量：0.000千克

上架时间：2021-03-19 09:40:40

ISBN编号：9787503877629

书名：绿色战略-企业持续发展之路,绿色战略-企业持续发展之路

作者：无

出版社名称：中国林业出版社

定价：35.00元

是否是套装：否

编者：陈建成

更多参数>>

基本信息书名：绿色战略：企业持续发展之路作者：陈建成，刘雯雯，杜德斌编著出版社：中国林业出版社出版日期： 2014-11-01 版次： 1 ISBN： 9787503877629 市场价： 35.0 目录 Foreword 前言 Chapter 1 What is a green strategy? 1.1 A green strategy fosters a common culture of awareness and action 1.2 A green strategy facilitates decisions and transformation initiatives that improve the environment ...

基本信息

书名：

绿色战略：企业持续发展之路

作者：

陈建成，刘雯雯，杜德斌编著

出版社：

中国林业出版社

出版日期：

2014-11-01

版次：

ISBN：

9787503877629

市场价：

35.0

目录 Foreword
前言
Chapter 1 What is a green strategy?
1.1 A green strategy fosters a common culture of awareness and action
1.2 A green strategy facilitates decisions and transformation initiatives that improve the environment
1.3 Green strategies have attractive value propositions that are cost effective
1.4 Developing an enterprise-level green strategy
1.5 Summary
References
Chapter 2 Greening of the firm
2.1 "Greening of the firm" as conceptualized and understood by firms
2.2 "Greening of the firm" as a managerial agenda
2.3 "Greening of the firm" and its impact on firms" business models
2.4 "Greening of the firm" and its manifestation within firms" organization
2.5 Identification of key antecedents of successful green firms
2.6 Summary
References
Chapter 3 Sustainability: the missing ingredient in strategy
3.1 What is sustainability in a business context?
3.2 Vision
3.3 Strategic decision-making process
3.4 Strategy content: corporate, business and functional levels
3.5 Organizational culture
3.6 Sustainability initiatives: economic, social and environmental
3.7 Summary
References
Chapter 4 Integrating corporate sustainability and strategy for business performance
4.1 The firm as the unit of inquiry into sustainable development
4.2 Sustainable development and changing perspectives on the role of business
4.3 Sustainable development and business"s new realities
4.4 The pressure to learn anew "what works"
4.5 Incorporating sustainability into business strategy
4.6 The significance of corporate sustainability as a strategic capability for the developing world
4.7 Summary
References
Chapter 5 The pivotal roles of corporate environmental responsibility
5.1 Background
5.2 Factors of CER
5.3 Barriers to CER
5.4 Benefits of CER
5.5 Summary
References
Chapter 6 Designing green strategies for sustainable effectiveness
6.1 Sustainable effectiveness
6.2 Companies with Green Strategies leading the way
6.3 The organizational design challenge
6.4 Summary
References
Chapter 7 Implementing a green strategy through a sustainability model
7.1 Theory
7.2 The sustainable activity model
7.3 How to use the model
7.4 Sustaining activities
7.5 Product-focused activities
7.6 Summary
References
Chapter 8 Sustainability leadership: from strategy to results
8.1 The need for a comprehensive sustainability framework
8.2 Workforce engagement : the core construct in the context of corporate sustainability
8.3 Mac 内容介绍面临环境的不断恶化、资源的日渐短缺，对于作为人类生产活动主体的企业，在追求自身利益化的同时也要应对环境保护和满足外部的绿色需求，在此背景下，绿色战略成为企业管理发展的一种新趋势，已经引起政府、学界和企业的广泛关注。企业必须对外部环境的变化做出反应，履行自身的社会责任。然而，如果绿色战略仅仅作为企业被动地应对政府或行业环境管制的权益之计，那么企业为减少污染、保护环境所做出的种种措施和努力只能徒增生产经营成本，对企业的可持续发展和提升竞争优势并无益处。因此，企业必须采取可持续发展的绿色战略，在制定企业战略时主动考虑环境要素，根据绿色战略选择机制制定相应的战略，并将绿色战略视为企业获取竞争优势，维持可持续发展的重要途径。陈建成、刘雯雯、杜德斌编著的《绿色战略(企业持续发展之路)》既是培养绿色MBA的教学参考用书，也是为那些希望了解绿色战略管理理论和实践的读者而撰写的前沿书目。在线试读媒体评论

评论晒单

100 好评率 %

此商品还没有设置买家印象，陪我一起等下嘛

加载评价中...

网友讨论圈

全部帖子(0) 晒单帖(0) 讨论帖(0) 问答帖(0) 圈子帖(0)

店内分类

相关分类

最近浏览

商品详情

规格参数

评论晒单

网友讨论圈

1

2

3

4

新手上路

配送与支付

服务保证

联系我们

会员中心

领取成功！感谢您的参与，祝您购物愉快~

店内分类

相关分类

最近浏览

商品详情

规格参数

评论晒单

网友讨论圈

提示

1

2

3

4

新手上路

配送与支付

服务保证

联系我们

会员中心

领取成功！感谢您的参与，祝您购物愉快~