What made the Sopranos finale one of the most-talked-aboutevents in television history?
Why is sudoku so addictive and the iPhone so darnirresistible?
What do Jackson Pollock and Lance Armstrong have in common withtheoretical physicists and Buddhist monks?
Elegance.
In this thought-provoking exploration of why certain events,products, and people capture our attention and imaginations,Matthew E. May examines the elusive element behind so manyinnovative breakthroughs in fields ranging from physics andmarketing to design and popular culture. Combining unusualsimplicity and surprising power, elegance is characterized by fourkey elements—seduction, subtraction, symmetry, and sustainability.In a compelling, story-driven narrative that sheds light on theneed for elegance in design, engineering, art, urban planning,sports, and work, May offers surprising evidence that what’s “notthere” often trumps what is.
In the bestselling tradition of The Tipping Point, Made to Stick,and The Black Swan, In Pursuit of Elegance will change the way youthink about the world.
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