本读本以中英文双语对照为特色，旨在满足零基础、想了解或从事跨境电商业务新手的需求，以及想在跨境电商行业创业或就业的来自“一带一路”沿线国家或其他英语国家留学生的需求。除此之外，该读本还适合跨境电商双语专业的师生、援外跨境电商项目培训机构以及中小外贸企业拓展跨境电商业务员工等使用。
陈一宁，浙江金融职业学院国际商学院国际商务系专任教师、高级电子商务师，美国哥伦比亚大学硕士研究生，长期从事跨境电商方向的教学、研究工作，积累了丰富的经验。曾担任教材《跨境电商实用英语》副主编，参编《“零基础”跨境电商新手的英语图解口语宝典》。指导学生参加浙江省第三届“智欣联创杯”大学生跨境电子商务技能竞赛(Wish平台)和第四届“利朗达杯”浙江省高职院校技能大赛跨境电子商务赛项(eBav平台)，均获团体二等奖。
Chapter One Overview of Cross—Border E-Commerce跨境电商概述
Lead-in导入
Section One Concept of Cross．Border E-Commerce跨境电商的含义
Section Two Development and Characteristics of Cross-Border E-Commerce in China中国跨境电商发展和特点
Section Three The Significance of Cross-Border E-Commerce跨境电商的意义
Section Four Basic Qualities of Cross--Border E-Commerce Professional Talents跨境电商专业人才素质
Section Five Extensive Reading：Successful Cases of Cross-Border E-Commerce拓展阅读：跨境电商成功案例
Chapter Two Trading Platforms of Cross—Border B—Commerce跨境电商运营平台
Lead—in导入
Section One AliExpress速卖通
Section Two Amazon亚马逊
Section Three Wish
Section Four eBay易贝
Section Five Extensive Reading：Independent Website拓展阅读：独立站
Chapter Three Cross．Border E-Commerce Marketing跨境电商营销
Lead-in导入
Section One Cross．Border M arket Analysis跨境市场分析
Section Two Platform．Inside Marketing站内营销
Section Three SNS Marketing社交营销
Section Four SEO搜索引擎优化
Section Five Email Direct Marketing电子邮件营销
Section Six Extensive Reading：LightlnTheBox拓展阅读：兰亭集势
Chapter Four Cross—Border Logistics跨境电商物流
Lead-in导入
Section One Overview of Cross-Border Logistics跨境物流概述
Section Two Main Modes of Cross-Border Logistics跨境物流主要模式
Section Three Selection of Cross-Border Logistics跨境物流选择
Section Four Extensive Reading：China Railway Express拓展阅读：中欧班列
Chapter Five Customer Service of Cross．Border E-Commerce跨境电商客服
Lead-in导入
Section One Overview of Cross．Border Customer Service跨境客服概述
Section TWO After—Sales Service售后服务
Section Three Customer Relationship Management客户关系管理
Section Four Extensive Reading：Intelligent Customer Service拓展阅读：智能客服
Appendix Other Cross．Border E．Commerce Platforms其他跨境电商平台汇总
References
