本书是一本均衡讲述电子商务中商务问题和技术问题的教科书，既不是避开技术谈管理，也不是通篇陷入技术细节之中，达到了技术与管理、理论与蒙务的有机结合。

全书分为四篇，即概述篇、业务战略篇、技术篇和整合篇。通过学习本书，读者不仅可以深入理解并掌握电子商务的理论知识，还可以学会如何运用电子商务理论知识解决电子商务实践问题。

本书的读者无须具有电子商务的任何相关知识或经验。

加里·P.施耐德（Gary P.Schneider)目前是美国加利福尼亚州立大学蒙特利湾分校的会计学教授，曾先后任教于圣迭戈大学、田纳西大学、泽维尔大学，讲授电子商务、数据库设计、供应链管理和管理会计等课程，多次获得优秀教学奖。著有会计、信息系统、管理学方面50多本书和100多篇研究论文，并被翻译成了汉语、滋语、意大利语、韩语、西班牙语等多种语富传播。他拥有田纳西大学会计信息系统博士学位、泽维尔大学MBA学位和辛辛那提大学经济学学士学位。

Preface
Part 1: Introduction
    Chapter 1 Introduction to Electronic Commerce
        The Evolution of Electronic Commerce
        Electronic Commerce and Electronic Business
        Categories of Electronic Commerce
        Business Processes
        Relative Size of Electronic Commerce Elements
        The Development and Growth of Electronic Commerce
        Early Electronic Commerce
        The First Wave of Electronic Commerce,1995-2003
        The Second Wave of Electronic Commerce,2004-2009
        The Third Wave of Electronic Commerce,2010-Present
        The“Boom and Bust”Myth
        Business Models,Revenue Models,and Business Processes
        Focus on Specific Business Processes
        Role of Merchandising
        Product/Process Suitability to Electronic Commerce
        Electronic Gommerce:Opportunities,Cautions,and Concerns
        Opportunities for Electronic Commerce
        Electronic Commerce:Current Barriers
        Economic Forces and Electronic Commerce
        Transaction Costs
        Markets and Hierarchies
        Using Electronic Commerce to Reduce Transaction Costs
        Network Economic Structures
        Network Effects
        Identifying Electronic Commerce Opportunities
        Strategic Business Unit Value Chains
        Industry Value Chains
        SWOT Analysis:Evaluating Business Unit Opportunities
        International Nature of Electronic Commerce
        Trust Issues on the Web
        Language Issues
        Cultural Issues
        Infrastructure Issues
        Summary
        Key Terms
        Review Questions
        Exercises
        Cases
        For Further Study and Research
    Chapter 2 Technology Infrastructure:The Intermet and the World Wide web
        The Internet and the World Wide Web
        Origins of the Internet
        New Uses for the Internet
        Commercial Use of the Internet
        Growth of the Internet
        The Internet of Things
        Packet-Switched Networks
        Routing Packets
        Public and Private Networks
        Virtual Private Networks (VPNs)
        Intranets and Extranets
        Internet Protocols
        TCP/IP
        IP Addressing
        Electronic Mail Protocols
        Web. Page Request and Delivery Protocols
        Emergence of the World Wide Web
        The Development of Hypertext
        Graphical Interfaces for Hypertext
        The World Wide Web
        The Deep Web
        Domain Names
        Markup Languages and the Web
        Hypertext Markup Language
        Extensible Markup Language (XML)
        Internet Connection Options
        Connectivity Overview
        Voice-Grade Telephone Connections
        Broadband Services
        Leased-Line Connections
        Wireless Connections
Part 2: Business strategies for Electronic Commerce
Part 3: Technologies for Electronic Commerce
Part 4: Integration