Reveling in the consumerist decadence of AMC"s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series "Mad Men" provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including "How to Party Like the "Mad Men."" Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show"s storylines are provided--such as Volkswagen Beetle"s landmark "Think Small" campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike"s "It"s toasted" slogan. This is the ultimate guide to a series that has been praised by the "New York Times," "Time" magazine, and "USA Today."
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