新手学外贸函电一本通
	定价	55.00
	出版社	中国铁道出版社
	版次	1
	出版时间	2018年06月
	开本	16开
	作者	朱菲菲
	装帧	平装-胶订
	页数
	字数
	ISBN编码	9787113243852
	重量	424

CHAP 01 外贸函电基础知识

PART 1 外贸Foreign Trade /2

Unit 1 常用术语Essential Terms /2

Unit 2 成本加运费Cost and Freight /3

Unit 3 外贸一般流程General Process of Foreign Trade /5

PART 2 外贸函电常用术语Essential Terms of Foreign Trade Letters /7

Unit 1 共同海损General Average /7

Unit 2 水渍险With Particular Average /8

Unit 3 付款交单Documents Against Payments /9

Unit 4 即期汇票Demand Draft /10

Unit 5 装货单Shipping Order /10

Unit 6 其他外贸函电术语Other Foreign Trade Terms /11

PART 3 外贸函电Foreign Trade Letters /12

Unit 1 信封和信头Envelope and Heading /12

Unit 2 存盘号、日期和封内地址Reference, Date and Inside Address /13

Unit 3 经办人、称呼和主题Operator, Salutation and Subject /14

Unit 4 正文和结尾The Body and The Ending /16

Unit 5 敬语和落款Complimentary Closing and Signature /17

Unit 6 抄送、附件和附言Carbon Copy, Attachment and Postscript /18

Unit 7 外贸函电的格式Format of Foreign Trade Letter /19

CHAP 02 发展客户拉业务

PART 1 资信调查函电Credit Investigation Letter /24

Unit 1 写作技巧Writing Skills /24

Unit 2 资信调查函Credit Survey Letter /25

Unit 3 资信调查回函Letter of Credit Information /28

PART 2 预约会面函电Appointment Letter /32

Unit 1 邀请客户会面Requesting Business Appointment /32

Unit 2 确定时间地点Determining the Time and Place /35

Unit 3 取消会面Cancelling a Meeting /37

PART 3 会面后的跟进工作Follow Up After Meeting /39

Unit 1 跟进合作伙伴的意愿Follow Up Partners' Will /39

Unit 2 展会邀请Contacting Before Fairs /41

Unit 3 展会后的联络往来Contacting After Fairs /43

CHAP 03 开发信与促销信

PART 1 开发信Sales Letter /48

Unit 1 拓展潜在客户Developing Potential Customers /48

Unit 2 介绍优势Introducing Advantages /50

Unit 3 突出专业素养Highlighting Specialty /53

PART 2 促销信Promotion Letter /56

Unit 1 促销注意事项Promotional Notes /56

Unit 2 写作技巧Writing Skills /58

Unit 3 写促销信Writing a Promotion Letter /59

PART 3 代理函电Agent Letter /62

Unit 1 物色代理商Looking For Agents /62

Unit 2 代理邀约Agents Offer /65

Unit 3 代理申请Agent Application /70

Unit 4 欢迎新代理Welcome New Agent /75

CHAP 04 订单操作函电

PART 1 询盘函电Inquiry Letter /78

Unit 1 普通询盘A General Inquiry /78

Unit 2 具体询盘A Specific Inquiry /81

Unit 3 回复无效的询盘Response to an Invalid Inquiry /83

Unit 4 回复目的不明的询盘Response to an Unknown Inquiry /86

Unit 5 客户各种问题的解答Answering Customer's Questions /88

PART 2 发盘函电Offer Letter /90

Unit 1 发盘术语Terms of Offer /90

Unit 2 发盘注意事项Notes of Offer /91

Unit 3 实盘和虚盘Firm Offer and Non-firm Offer /93

Unit 4 回复客户的询价Rensponse to Customer Enquiry /97

Unit 5 主动给客户发盘Take the Initiative to Offer Customers /101

PART 3 还盘函电Counter-offer Letter /103

Unit 1 受盘人提出新发盘The Offeree Made a New Offer /103

Unit 2 对还盘的答复Answer to a Counter-offer /105

Unit 3 拒绝客户的要求Rejecting Customers' Requests /109

PART 4 其他函电Other Letter /112

Unit 1 通知客户价格调整Informing Customer of Price Adjustment /112

Unit 2 商定佣金Commission Discussion /115

CHAP 05 接受与签约函电

PART 1 建立合作关系Create a Partnership /120

Unit 1 客户接受发盘Offer Acceptance /120

Unit 2 开具形式发票Sending PI /122

Unit 3 订单确认函Order Confirmation Letter /124

Unit 4 感谢客户订货Thank You for Letter of Order /128

PART 2 签约成交函Letter of Signing /130

Unit 1 邀请签约Invitation to Sign Up /130

Unit 2 确认收到合同Contract Received Confirmation /133

Unit 3 合同条款Contract Clauses /135

PART 3 生产前准备Pre-production preparation /138

Unit 1 准备样品Preparing Samples /138

Unit 2 向供应商下单Placing Order to Vendor /144

CHAP 06 生产与装运函电

PART 1 跟踪生产过程Tracking Production Process /148

Unit 1 产前变动Preproduction Variation /148

Unit 2 告知客户生产情况Advising the Production Status /151

Unit 3 第三方验厂Factory Audit /154

Unit 4 请第三方验货Applying 3rd Party for Inspection /159

Unit 5 未通过验货Failure in Inspection /162

Unit 6 申请重验Requesting a Re-inspection /164

PART 2 装运环节Shipping Links /166

Unit 1 讨论装运细节Shipping Details Discussion /166

Unit 2 告知客户装运情况Keeping Customer Informed of Shipment Status /170

CHAP 07 支付结算和信用证

PART 1 支付结算事宜Payment and Settlement Matters /176

Unit 1 提供单据并催款Documentary Submission and Payment Push /176

Unit 2 请客户提供银行流水单Asking for Bank Statement /179

Unit 3 收到客户回应Receiving the Response from Customers /181

Unit 4 告知客户收到款项Informing Clients of Receiving Funds /184

PART 2 关于信用证About L/C /186

Unit 1 请客户接受信用证差异点Proposing Acceptance Discrepancy of L/C /186

Unit 2 请客户更改信用证Proposing Amendment to L/C /188

Unit 3 收到客户回应Receiving the Response from Customer /190

PART 3 新支付结算方式New Payment Settlement /192

Unit 1 申请新的付款方式Requesting New Payment Methods /192

Unit 2 回复新付款方式Responding to New Payment Methods /195

CHAP 08 保险与售后函电

PART 1 与保险有关的函电Insurance Letter /200

Unit 1 应记载的内容Contents to be Recorded /200

Unit 2 常用术语和句型Common Terms and Sentences /201

Unit 3 样函Sample Letter /202

PART 2 往来商议保险条款Insurance Terms Negotiation /205

Unit 1 安排投保事宜Arranging Insurance Cover /205

Unit 2 收到客户回应Receiving the Response from Customer /208

PART 3 售后跟进函电After-sale and Follow-up Letter /211

Unit 1 跟进产品销售情况Following up Product Sales /211

Unit 2 掌握zui新市场动向Mastering the Latest Market Trends /214

Unit 3 提供改进方案Solutions to Defect /216

Unit 4 推荐相关产品Recommending Related Products /219

CHAP 09 投诉与索赔函电

PART 1 处理投诉问题Handling Complaints /222

Unit 1 处理数量不足投诉Handling Insufficinent Quantity Complaints /222

Unit 2 处理错发货物投诉Handling Wrongly Delivery Complaints /225

Unit 3 处理品质投诉Handling Quality Complaints /228

Unit 4 处理误期投诉Handling Delivery Delay Complaints /232

Unit 5 处理服务投诉Handling Service Complaints /235

PART 2 索赔函电Claim Letter /238

Unit 1 客户提出索赔Compensation Claim /238

Unit 2 确定赔款金额Determineing the Amount of Compensation /241

Unit 3 请求分期赔款Asking for Installment /243

Unit 4 请求延期赔付Asking for Deferred Compensation /245

Unit 5 商议代替赔款的方式Negotiation for Alternatives /248

Unit 6 拒绝向客户赔款Declineing a Request For a Claim /250

CHAP 10 其他外贸函电

PART 1 日常通知函电Daily Inform Letter /254

Unit 1 通知邮箱地址变更Notice on Change of Email Address /254

Unit 2 通知公司地址变更Notice on Change of Company Address /255

Unit 3 通知公司新规定Notice on Change of Policy /257

Unit 4 通知离职Notice on Resignation /259

Unit 5 通知休假Notice on Holiday Closing /261

Unit 6 通知复工Notice on Returning to Work /263

PART 2 问候函电Greetings Letter /265

Unit 1 圣诞节问候Christmas Greetings /265

Unit 2 新年祝愿New Year Greetings /267

Unit 3 感恩节问候Thanksgiving Greetings /269

Unit 4 开斋节问候Eid Greetings /271

PART 3 其他函电Other Letter /273

Unit 1 自动回复函Automatic Response Letter /273

Unit 2 请求客户推荐Requesting a Recommendafion from Customer /275

Unit 3 生病慰问函Getting Well Letter /277

Unit 4 赠送礼物Gift Giving /279

Unit 5 升职祝贺Promotion Congratulations /282